Before launching the OX project we gained a wealth of experience in the design, modification and repair of a wide range of equipment. Time and time again we asked ourselves the question “Wouldn’t this design be better if….?” To which the answer was most often “Yes, but it would be too expensive.” Right from the start with the OX amplifier concept we decided to completely set aside this approach and put two years into designing and building an amplifier without constraints. We wanted to incorporate all our best ideas and build an amplifier we could be really passionate about. We didn’t know what the final cost would be, we just knew it would truly be the ultimate amplifier. The amplifiers we build today are the culmination of what turned out to be quite a bit longer than the original two years development we’d planned. Along the way we never compromised though. We remained absolutely true to our original objective. We don’t want to deceive anyone by giving the impression that our amplifiers are designed to compete with the large scale manufacturers, who are now importing the majority of components and sub assemblies from low cost economies. We are completely open about our products and the cost of making them. We want to have the time to deal with you very personally as an individual. Often just to listen to you. Many people have spent a fortune on the path to that elusive sound and still not got there. We never set out to aim at a very broad market but we will die happy, knowing we have created, what is for us at least, the best guitar amplifier ever. About the preamp design About the power amp design